NOTE: To enter the Lay's Do Us A Flavor $1 Million Choose Your Chip Contest, submit your idea for a future flavor of Lay's Potato Chips. You may enter as many different entries into the contest as you like, as long as the same entry (or substantially similar) is not submitted more than once on the same style chip (i.e. Original, Kettle Cooked or Wavy). Entries will be judged by a qualified panel of judges, selected by Sponsor. Entries will be judged on the following criteria: 40% Original and creative; 30% Potential for delicious flavor for Lay's potato chips on the designated chip base (Original, Wavy and/or Kettle Cooked); 30% Simple, straightforward, and fun. The top 4 entrants who received the highest cumulative scores for all criteria awarded by the judges across all styles of potato chips will be deemed the Finalists and will advance to the Contest Voting Period. During the Contest Voting Period, consumers will be able to vote for their favorite Finalist Entry via the web site. The GRAND PRIZE WINNER in the Lay's Do Us A Flavor Choose Your Chip Contest will win the greater of one million dollars ($1,000,000) in the form of a check or wire transfer, payable to winner OR 1% of Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 1, 2014 through July 1, 2015. 3 FINALIST PRIZES: $50,000 awarded in the form of a check or wire transfer payable to winner.
$1,000,000 in the form of a check or wire OR 1% of Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 1, 2014 through July 1, 2015, whichever is greater in value.
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