10 Grand Prize Instant Winners in the Purina Love For Pets Instant Win Sweepstakes will win a Dyson Animal Vacuum. 70 INSTANT FIRST PRIZES: Dog Prize: A dog bed; or Cat Prize: A cat scratcher. ARV: $142. 1,050 INSTANT SECOND PRIZES: A coupon good for a free - up to $15 - package of any Purina Pet Product or Purina Tidy Cats Cat Litter. ARV: $15.